Their mischievous grins makes us think they’re up to evil
OK. We figured it’s high time we said something about Elf on the Shelf, one of this season’s hottest toys. Presumably, the Elves’ popularity stems from 1) their close connection to Santa and presents and 2) the non-interactive interactivity of whole thing. The concept is pretty classic: part Toy Story, part traditional Christmas lore. You buy (adopt) an elf, read the elf story, give it a name, and suddenly the elf’s magic is released. It looks like a harmless toy, but kids are told the elves are watching them and while the kids sleep, they fly off to the North Pole to report on the kids’ behaviour. The proof of their magic lies in the elves’ reappearance in a new location every day.
