Bunchland

Advertisers are spending approximately 17 billion dollars annually on marketing to children, and the age they’re targeting is getting younger and younger. Current research is suggesting that this marketing is leading to increased rates of depression, anxiety, low self-esteem, childhood obesity, eating disorders, increased violence, and family stress. What can parents do to combat this barrage of consumer culture aimed at our kids’ vulnerable psyches? As always, plenty of family time spent reinforcing the values we wish to impart is key. For tips on how to spend that time, how to avoid the avoidable, and how to combat the unavoidable advertising, check out  the New American Dream website. There you’ll find information for parents and educators, as well as comprehensive lists of other websites and reading materials to help kids grow up with a realistic view of media and advertising.