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Celebrities Died for World AIDS Day

Except they didn’t. They tore themselves away from social media and otherwise went about their day-to-day lives. (What constitutes day-to-day for Lady Gaga, we haven’t the foggiest.)

So Alicia Keys called up some celebri-pals with substantial Twitter followings and asked them to stop Facebooking and tweeting on World AIDS Day. They’ll resume their microblogging ways once the Buy Life campaign hits $1,000,000, which then goes to Keys’ Keep a Child Alive charity.

We actually think Alicia Keys is pretty great. She’s ridiculously talented, not some flash-in-the-pan one-hit-wonder-type, and we sincerely believe she wants to do all she can to support families dealing with HIV and AIDS. She’s also smart; as New York Times columnist Amy Wallace wrote, “(Keys) knows that she’s not alone in thinking that America increasingly treats its celebrities like commodities.”