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Word has spread fast through parent networks and social media about the New Mom Project, a baby items and clothing drive launched last month by Gwen Broda, a Toronto parent of three.

And donations are rolling in as fast as the project founder and visionary can handle them. Broda took one simple idea: Finnish-style baby boxes and thought, doesn’t every new parent need this — especially moms in need?

It was the original story here on Bunch that got the ball rolling, but momentum has built steadily, with boosts by Toronto media hereherehere and here. And until recently, every available space in the homes of its founders (Broda and her partner in the project, Sara Butler) was completely taken over by donations.

There were jokes aplenty that the project had morphed into grounds for divorce.

“We need to find a real, central location,” said Broda at a donation drop-off last Tuesday at Swansea Town Hall. “I never imagined things would happen so fast. It’s like a dream; every day someone new is writing about the project.”

Gwen Broda of the New Mom Project with her kids

BRODA AND CHILDREN AT SWANSEA TOWN HALL. PHOTO: MERI PERRA

Now, thanks to a donation from Carnforth Self Storage, Broda’s and Butler’s homes (and sanity) have been spared.

Can you imagine having three little ones in a home stuffed with storage boxes full of exciting things to pull out? It’s not an endeavour for anyone easily intimidated by clutter.

New Mom Project donation drop off at Swansea Town Hall

ALL PHOTOS: MERI PERRA

With the storage issue solved, there are other issues they need to tackle. Broda is making connections with the Diaper Bank, which distributes free diapers in the city.

But the project is seeking experienced volunteers to help with acquiring charitable status and soliciting corporate donations. Got the skills? Get in touch here.

Donations pile up at the New Mom Project

BOTTOM LEFT: CTV’S PAULINE CHAN HELPS WITH HEAVY LIFTING

And let’s keep the momentum going.

The ultimate goal of the project is free, government-provided baby boxes for every new parent in this country. So let’s keep this fabulous new org in our hearts and minds, all right Toronto?

The New Mom Project

@newmomproject

New Mom Project – Facebook group

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