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A study of 3,655 Lego mini-figures created between 1975 and the 1990s shows an increase in the number of angry expressions on Lego faces, with a corresponding decrease in happy expressions.

This may be due to the company producing more toys that are conflict-based, such as Star Wars or Harry Potter sets.

Some are concerned this may have an effect on kids. Dr. Christoph Bartneck, a robot expert at the University of Canterbury in New Zealand, wonders how the negative emotions will impact children’s play. Bartneck speaks as a lifelong Lego fan. He told The Huffington Post that it was his lifelong dream to be a Lego designer.

Meanwhile Roar Rude Trangbæk, communications manager for Lego, told The Guardian:

“The conflict between good and evil is nothing new. But the characters always have classic Lego humour – the good guys always win in the end.”

It’s not the first time Lego corporate communications has appealed to humour.

source: The Guardian


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